BY KAREN AANONSEN
Van Cleef & Arpels is letting it snow diamonds on Fifth Avenue. The brand’s flagship store in New York features five windows brimming with white jewelry creations for the holidays. A flurry of glittering necklaces, earrings, watches, and rings, the elegant, rotating displays showcase pieces from the luxury label’s Magic Alhambra, Folie des Prés, Cosmos, Socrate, and Palmyre collections, and more. So dazzling are the baubles that Van Cleef & Arpels has chosen to forgo an elaborate, themed backdrop (past windows included odes to famous balls and fairy tales) in order to allow the jewels to take center stage. The boutique and its precious products have been wowing clients at 744 Fifth Avenue since 1942.