Brief: Van Cleef & Arpels supports the Paris Opera’s newest (thoroughly-modern) venture

The arts have been a source of inspiration for Van Cleef & Arpels since the 1940s. Here, a ballerina clip comes to life in a swirl of white gold, emeralds, and diamonds. Photo courtesy Van Cleef & Arpels.

The arts have been a source of inspiration for Van Cleef & Arpels since the 1940s. Here, a ballerina clip comes to life in a swirl of white gold, emeralds, and diamonds. Photo courtesy Van Cleef & Arpels.

 

BY KAREN AANONSEN

Van Cleef & Arpels has long been a patron of the arts. But the jeweler is exploring unchartered territory with its latest show of support. Uniting tradition and technology, the Paris Opera has debuted its 3e Scène — or “third stage” — online, with Van Cleef & Arpels as the innovative project’s sponsor. A digital showcase for original works from visual artists, filmmakers, composers, photographers, choreographers, and writers, 3e Scène is the brainchild of Benjamin Millepied, former New York City Ballet principal, choreographer, and current director of the Paris Opera Ballet. Van Cleef & Arpels previously partnered with Mr. Millepied’s L.A. Dance Project collective, commissioning a gem-inspired trilogy from the French-born artist. Now, with the backing of Van Cleef & Arpels once again, Mr. Millepied and his 3e Scène team are aiming to entrance spectators from across the globe with around 30 new works per season.

—October 2015