Brief: London hotel recreates New York streets to celebrate Tiffany boutique

Visitors can take in Fifth & 57th at Selfridges from July 3 to 12. Photo courtesy Selfridges.

Visitors can take in Fifth & 57th at Selfridges from July 3 to 12. Photo courtesy Selfridges.

BY LESLIE JORDAN CLARY

To mark the opening of Tiffany & Co.’s new, larger boutique in London’s Old Selfridges Hotel, Selfridges is going all out in recreating the historical allure of Tiffany with a walk-through installation of the streets of New York. The highlight of the exhibition pays homage to Tiffany’s legendary window designer, Gene Moore. During his 40-year career with the brand, Moore created a new window display twice every week. He retired in 1994, but his sometimes whimsical, often surreal displays set the bar on retail display design by elevating it into an art form of its own. In addition to taking in recreations of Moore’s iconic scenes, visitors can snack at one of New York’s classic street carts or have a drink in the hidden speakeasy bar, Charlie’s, named after Tiffany founder Charles Lewis Tiffany.

—July 2015