Brief: Pink gold inspires the latest scent from Van Cleef & Arpels

In 1976, Van Cleef & Arpels debuted its first fragrance, the aptly named First. Thirty-nine years later, the designer presents the limited edition First Rosée D’Or. Photo courtesy Van Cleef & Arpels.

In 1976, Van Cleef & Arpels debuted its first fragrance, the aptly named First. Thirty-nine years later, the designer presents the limited edition First Rosée D’Or. Photo courtesy Van Cleef & Arpels.

 

BY KAREN AANONSEN

Since 2013, Van Cleef & Arpels has tantalized with an annual limited edition of its First fragrance. The jeweler’s inspiration for the 2015 incarnation? Pink gold. Housed in an elegant, translucent metallic bottle, First Rosée D’Or benefits from an intensified presence of rose in addition to notes of bergamot, white rose, ylang-ylang, jasmine, vanilla, musk, blond woods, and aldehydes. The unique mix comes courtesy of perfumer Nathalie Gracia-Cetto, who also worked on 2013’s First Edition Blanche and 2014’s First Edition OrFirst Rosée D’Or is currently available in Asia, Europe, South America, and the Middle East.

—October 2015