Fans of Coco Crush will get a second shot at scoring an addition to their jewelry boxes when the collection rolls out to Chanel boutiques after May 6. Images courtesy Net-A-Porter.

Chanel’s iconic quilting motif — which has been around since 1920 — is leaving its magnificent mark on a new medium.

BY KAREN AANONSEN

For three weeks, online fashion retailer Net-A-Porter was dubbed the exclusive seller of Chanel’s new Coco Crush collection. But the six limited-edition pieces featuring the designer’s iconic quilting motif didn’t even stay in stock that long. Within 48 hours of the digital pop-up shop’s April 15 launch, Coco Crush’s five rings sold out, along with the collection’s sole cuff. It’s easy to see what had buyers feverishly splashing out between $2,150 and $20,500 on the baubles. Available in white or yellow gold, the versatile jewelry boasts a chic, modern chunkiness while tipping its hat to the classic with the brand’s signature design. This marks Chanel’s first venture into e-commerce (aside from cosmetics). And what a success it was.

—April 2015

The scalloped edging of the rings (available in three thicknesses) provides a comfortable fit.