BY LESLIE JORDAN CLARY
Chaumet customers can now plan a wedding with the touch of a finger through a new iOS mobile application recently launched by the luxury brand. An animated diamond rotates in a field of undulating flowers enticing consumers into the world of weddings. Each individual piece of Chaumet’s bridal jewelry selection comes with an entire page of information about cut, style, and pairing ideas. The “Chaumet House” tab educates customers about the history of wedding bands, tiaras of royal brides, and Chaumet’s own tradition of creating romantic jewelry. There is also a virtual ring sizer and opt-ins for special notifications.
—Aug. 14, 2014