BY KAREN AANONSEN
The resort town of Gstaad just got even more luxurious — Graff Diamonds has announced the opening of a flagship store in the snowy enclave. Nestled in the Swiss Alps, the new locale draws inspiration from its idyllic surroundings with both a ski chalet exterior and a characteristically cozy interior that features honey-brushed wood panelling, bespoke furniture, and a Pierre de Bourgogne stone floor. But the main attraction is, unsurprisingly, the designer’s jaw-dropping jewels and timepieces. The covetable creations glow from within minimalist brushed gold display cases, which effortlessly contribute to the store’s warm, inviting atmosphere. This serene, polished venue marks Graff’s first standalone location in Gstaad: the brand has previously established boutiques at The Alpina Gstaad and the Grand Hotel Park.