BY KAREN AANONSEN
Graff has gone back to basics to show off its anything-but-ordinary designs. The label’s newest exquisite ad campaign is themed around nature’s fundamental elements: Earth, Water, Air, and Fire. Photographed by Michelangelo Battista, the images find model Emily DiDonato posing in more 470 carats of jewels across the four motifs. Each piece featured — including The Gemini Yellows, a pair of 55.74-carat and 51.29-carat Fancy Intense Yellow diamond earrings — was crafted at Graff’s London atelier. Now the stunning ads they appear in are tempting buyers in newspapers, magazines, and online, with the shots also displayed in-store at the brand’s 55 locations across the UK and Europe, North America, Africa, Asia, and the Middle East.