BY LESLIE JORDAN CLARY
Graff Diamonds will be showcasing some rare gems and diamonds at La Biennale des Antiquaires in Paris this September. Graff is a vertically integrated business and prides itself on its involvement in all stages of jewelry creation from sourcing the rough stone to setting the last gem. This year’s collection demonstrates this expertise with exquisite flora and fauna inspired pieces using rare pigeon blood Burmese rubies, icy white diamonds, scintillating emeralds and clusters of rich blue sapphire beads woven together with pave diamonds. Graff’s participation in La Biennale, which includes previous exhibits in 2000 and 2002, indicates the brand’s rapid growth in the past ten years. To date there are more than 45 Graff stores throughout the UK, Europe, Asia, North America and the Middle East.
—July 17, 2014