Brief: Graff opens flagship Hong Kong store

Graff Diamonds has found a new, gilded home in Hong Kong. Photo courtesy Graff.

Graff Diamonds has found a new, gilded home in Hong Kong. Photo courtesy Graff.

BY KAREN AANONSEN

With locations in Beijing, Hangzhou, Macau, Shanghai, Tokyo, and Taipei, Graff Diamonds has left a luxe mark on Asia. Now the brand is continuing to impress with a Hong Kong flagship. Housed within the prestigious St George’s Building, the recently opened store was designed to dazzle by architect Peter Marino. From walls clad in paper parchment, mica, and painted bamboo to chairs wrapped in woven and plush knitted fabrics, Graff’s latest modern and contemporary space brims with bespoke fixtures and fittings. Of course, the label’s exquisite jewels and luxury watches take center stage. Showcases are a prominent feature on all interior walls, while a striking mottled green, gold, and silver metal chandelier serves to illuminate captivating diamonds displayed below.

Feb. 10, 2015