Brief: Graff to open third London location

[portfolio_slideshow include=”3192″]



Graff has announced a planned spring 2014 opening in London’s upscale department store Harrods. Host to such high jewelry houses as Boucheron, Dior, and Hermès, the Harrods Fine Jewellery Room opened late last year by expanding its former jewelry offering. Graff will be the sixth and final brand to join the all-star cast, and will maintain the upscale spirit of the space with striped marble floors, a gold exterior, and a Bohemia crystal chandelier. The London-based jeweler also celebrated the opening of its new flagship store in November 2013 in San Francisco.