BY KAREN AANONSEN
From Cartier and Longines to Chopard and Gucci, the 19,000-square-foot Wonder Room at Selfridges houses only the best in fine jewelry and watches. So it was just a matter of time before Boucheron set up shop in the department store’s famous hall. The brand’s new Selfridges boutique brims with classic pieces from its most famous collections, including the Serpent Bohème, Reflet, Pensée de Diamants, Épure, and Quatre lines. But those seeking something with more whimsy are in luck, too, thanks to a handful of Boucheron’s animal-inspired designs. At the top of the flock? The $37,186 Cypris, the swan ring featuring 183 round diamonds.