Brief: Mauboussin showcases trio of collections for “Miracle On Madison” initiative

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Finished with a choice of gold clasps or 14ct diamonds, the meshed pieces of Moi Non Plus, Toi Non Plus offer an alternative take on the classic French brand. Photo courtesy of Mauboussin.

 

BY MICHELLE NO

On Saturday, December 7, Mauboussin showcased its Premier Jour, Moi non Plus, and Bonbon collections at the New York Madison Avenue storefront. The event was in participation with the 27th annual “Miracle on Madison” fundraising initiative of the Society of Memorial Sloan-Kettering Cancer Center. Softer pieces from Premier Jour offset the industrial clench of the Moi non Plus (“Me neither”)’ stainless steel collection, contributing to an overarching narrative of love, lost and found. With price points starting in the mid-hundreds, the respective debuts seek to appeal to the yet-untapped North American market.