Brief: Van Cleef & Arpels celebrates NYC flagship re-opening

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On December 10, Van Cleef & Arpels opened its newly renovated tri-level space located on New York City’s historic Fifth Avenue. Equal parts cocktail party and site-specific ballet performance, the event courted the likes of actress Blake Lively and model-dancer Dita Von Teese, fusing elements of ballet and old world glamour emblematic of the brand. The opening coincides with the unveiling of the brand’s reworked ballet-themed jewelry collection.