Brief: Van Cleef & Arpels celebrates NYC flagship re-opening

Vancleef store

Benjamin Millepied’s LA Dance Project performed at the very site that inspired the 1967 ballet, “Jewels.” Photo courtesy of Van Cleef & Arpels.



On December 10, Van Cleef & Arpels opened its newly renovated tri-level space located on New York City’s historic Fifth Avenue. Equal parts cocktail party and site-specific ballet performance, the event courted the likes of actress Blake Lively and model-dancer Dita Von Teese, fusing elements of ballet and old world glamour emblematic of the brand. The opening coincides with the unveiling of the brand’s reworked ballet-themed jewelry collection.